Getting excited over the annual bout of Christmas adverts has become as big a festive tradition as watching Love Actually and eating too many mince pies, and we all know that there have been some corkers over the years.
Although this is a topic that is subject to a lot of heated debate, we have compiled a list of the top ten Christmas adverts of all time, and you won’t be surprised to hear that Christmas Ad supremos, John Lewis, feature pretty heavily.
Yes, we know that the Iceland adverts are usually cheesy and feature Christmas parties that you would never actually see in real life, but their 2008 effort was a real thing of glory.
Featuring Kerry Katona, Coleen Nolan, and Jason Donovan crooning about mini kebabs and prawn cocktails to the tune of ‘Baby It’s Cold Outside’, there’s no reason why this cinematic masterpiece wouldn’t make the list.
Posh department store, Harrods, went all out for their 2015 advert with a story about tiny magical mouse, Peter Pumpernickel, who thinks that he is too small to do anything helpful for Father Christmas.
However, we soon see that Peter is more able than he believes as the famous London shop give us a little insight into how exactly their festive Christmas lights are lit up each year.
Ah, the good old days of telephone directories being so commonly used they actually needed TV adverts.
Although in this adorable clip, a little boy finds a pretty novel way of using the Yellow Pages in order to secure true love’s kiss.
TOO. BLOOMIN’. CUTE.
Absolutely nobody in the country can hear the ‘Toys R Us’ jingle without being transported back to their childhood, where many hours were spent running around the store excitedly choosing what you want for Christmas.
There was one year where Toys R Us replaced their old classic tune with a much jazzier version, but we never speak of it.
Try not to cry, but TK Maxx compiled yet another tearjerker last year, with the shop encouraging viewers to ‘give one more’ and ‘love your neighbour’.
The ad rather poignantly points out that the lady upstairs with the crying baby and Sue and Pete from number 44 might not be your dearest, but they’re you’re nearest with heartwarming sentiment.
Hearts up and down the country melted in 2014 when a little boy was seen buying a woman penguin for his lonely male penguin friend.
Thankfully they turned out to be stuffed toys, which alleviates any of those slightly sinister undertones.
Proving that M&S have always been about #GirlPower, they pretty much won in 2014 thanks to their overall ‘magic and sparkle’ campaign, not just the advert.
In the weeks leading up to the commercial’s debut, Twitter users were left stunned as mysterious fairies left them surprise gifts and granted their tweet-based wishes in what was an incredibly clever marketing stunt.
Sainsburys brought back Mog the cat for their advert, and it shows the long-suffering kitty save his loving family from a devastating house fire on Christmas day.
Try and watch the Thomas family’s neighbours show up to give them the Christmas that they deserve without shedding a tear or two, we dare you.
Maybe it’s still too new to give us that nostalgia factor, or maybe animals are the way to the Nation’s heart, not men on moons, but whilst last year’s John Lewis ad left half the UK in tears when it debuted, many argued that it’s not as heartwarming as other years.
To be honest, we found it as emotional as ever.
Set to the haunting vocals of Lily Allen’s cover of Keane’s ‘Somewhere Only We Know’, ‘The Bear And The Hare’ is what cemented John Lewis as one of the voices of the Christmas period.
The gorgeous Watership-Down-esque animation made this short film of a bear’s Christmas hibernation more tear-jerking than we ever thought possible.
If you didn’t get round to watching the 48-minute-long documentary, ‘Christmas In A Day’, then we actually think that you are missing out.
Sainsburys encouraged normal, everyday people to film snippets of their Christmas back in 2012, using the clips to create an insightful and thought-provoking documentary that gave a sense of how the Nation celebrate the holidays.
Their 2013 advert was a compilation of snippets from the documentary, with the moment that three children are surprised by the homecoming of their Army dad definitely being one of the highlights.
Everybody was left impressed by 2014’s Sainsburys ad, which honoured the First World War Centenary by recreating the touching real-life moment that saw German and English soldiers put their differences aside on Christmas day.
It’s a well-known notion that ‘it isn’t Christmas until the Coca-Cola advert airs’, and there is definitely a reason for that.
There is something about the familiar ‘Holidays Are Coming’ chants that make the bright, sparkling lights of the Coca-Cola truck seem like a visual representation of that warm ‘n’ snuggly festive feeling.